Watch and consider the elements of 'Get your hand off it' (30 seconds)
This digital text, composed by Transport for New South Wales, partners with the Sydney Swans to help raise awareness of the dangers of drivers illegally using a mobile phone. The partnership uses the power of sport to build awareness and promote safe driving behaviour.
Elements of the digital clip:
- speed – fast-paced advertisement, quick between frames
- colours – significance of red?
- content – up to date, engaging (Snapchat, texting), who is the target audience?
- duration – clip is short because it is made for television, where thirty seconds is considered a large amount of time to convey a message or idea.
As a viewer ,it is important that students understand they have control over interpreting and viewing the message, the same as they do when reading a piece of text.