In this section

Content guidelines

Includes content guidelines for DoE in-house style, voice and tone, search engine optimisation, writing, hyperlinks, file naming, email, images, photography, video, news and more.

Building your web pages

Guidelines for building your web pages, from page template rules to the components you can use to organise your content.

Accessibility basics

Accessibility means providing equal access to information for all our audiences, with special consideration for people with disability.

Human-centred design

Learn how the department uses human-centred design on our website to support users' needs.

Customer Experience Research Library

Use this library to explore our customer experience research.

About the Global Experience Language (GEL)

GEL is the source of truth for all department staff and contractors that need to deliver our brand promise and create a consistent, coherent customer experience across our digital ecosystem.

Here you'll find our guidelines for your next content project – from accessibiltiy requirements to image dimensions.

Can't find what you're looking for?

Check out our AEM how to-guides for step-by-step instructions on web authoring.

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