Plan your communications
We have brought together some resources and tips for planning your communications and event promotion.
The well-known advertising slogan, 'Just Do It' doesn't really work when it comes to organising a school event.
A simple communications plan will help ensure you not only generate awareness of Education Week activities in your school, but that you have a thought-through process to bring this year's theme to life by engaging students, creating conversations with teachers and parents/carers, and connecting with the wider community.
We have brought together some resources and tips for planning your communications and event strategy.
Five steps to a planning a successful Education Week event
Ask who, what, when, where and why
- What kind of event are you holding? (debate, morning tea, display).
- Where are you holding the event? (school, park, online).
- When is the event?
- Who will be involved?
- Why are we holding this event and what do we hope to achieve?
- Plan and allocate resources.
- Organise a timetable, both for the event organisers and for the day.
- Sometimes, things can go wrong! Do you have ‘Plan B’? (e.g. what if rains and the event is held outside, or a speaker cancels at the last minute?).
Communication and promotion
- Let your regional media officer know what you are doing (if it warrants media attention) and send through some photos and a report of your event afterwards.
- Promote your event on social media (be sure to use the hashtags #EdWeek20 and #Learningtogether). Check out our Social media toolkit for more advice.
- Pitch your event to your local media outlets (see our Tips to attract local media for advice, as well as a media release template).
How did it go?
- Evaluate the event afterwards and look for possible ways to promote its success.
- We’re also really interested in hearing about how your event went, so do please send us a summary and pictures to email@example.com.
- You may like to use this strategic communications template series to plan your own Education Week activities.