Planning your communications strategy

The well-known advertising slogan, 'Just Do It' doesn't really work when it comes to organising a school event. A strategic plan is an important tool for guaranteeing you not only generate awareness of Education Week activities in your school, but that you have a well thought-through process that ensures the voice of students is heard, seen and displayed by engaging students, creating conversations with teachers and parents/carers, and connecting with the wider community. We have brought together some resources and tips for planning your communications and event strategy.

Five steps to a planning a successful Education Week event

Ask who, what, when, where and why

  • What kind of event are you holding? (debate, morning tea, display).
  • Where are you holding the event? (school, external venue, park).
  • When is the event?
  • Who will be involved? (e.g. community organisations)
  • Why are we holding this event and what do we hope to achieve?


  • Plan and allocate resources.
  • Organise a timetable, both for the event organisers and for the day.
  • Sometimes, things can go wrong! Do you have ‘Plan B’? (e.g. what if rains and the event is held outside, or a speaker cancels last minute?).

Communication and promotion

  • Let your regional media officer know what you are doing (if it warrants media attention) and send through some photos and a report of your event afterwards.
  • Promote your event on social media (be sure to use the hashtags).
  • Pitch your event to your local media outlets (see below for tips).

How did it go?

  • Evaluate the event afterwards and look for possible ways to promote its success.
  • We’re also really interested in hearing about how your event went, so remember to send us a summary and pictures to


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