Domain and URL guidelines

Our website naming conventions are based on ease of use, memorability and findability to ensure a consistent approach across the department.

Domain names

Primary domain

The domain name replaces and as the primary domain. Websites and web applications on these legacy domains and subdomains will be transitioned to and other approved domains.

  • Compliance with the NSW Government's website consolidation initiative
  • Improved user experience
  • Increased brand integrity
  • Improved search engine ranking results
  • Reduced digital infrastructure costs.

In some cases where there is an established domain name with significant brand recognition, it may be excluded from the transition process.

Subdirectories instead of subdomains

Subdirectories rather than existing subdomains are to be used. The main benefit of subdirectories is that content ranks higher in search results.

The use of subdomains will be rationalised with most websites and web apps integrated into, and

Email domains

The (for staff) and (for students) email domains will remain until a review is undertaken.

HTTPS by default

Emerging best practice is to serve all website content, not just web apps, via the secure HTTPS protocol rather than the insecure HTTP protocol. Serving content sites via HTTPS helps protect the user's privacy and also increases search engine rankings.

Domain requests

New domain or subdomain requests must be approved by the digital governance group or authorised delegate. To request a new domain or subdomain contact the the digital services team through


A well-structured URL should be simple, readable and meaningful. This makes it easier for users to understand where the page is located within a site. It is also more memorable and marketable for users and findable through search engines.

Guide to creating URLs

  • Maintain consistency across URLs
  • Use short, simple and common terms that relate to the page's title and content
  • Reflect your website's information hierarchy e.g.
  • Avoid obscure organisational nomenclature and organisational structure
  • Separate word e.g. /teachers-exchange not /teachersexchange
  • Use hyphens "-" not underscores "_"
  • Avoid URLs with query parameters /?id=394739
  • Use lower case only. Do not use capitals.


Short URLs or redirects can be used for specific campaigns and initiatives or sharing content that is nested several levels deep within your website. These should be used sparingly.

To set up a redirect, contact the digital services help desk.

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